AI IN THE REAL WORLD

Featuring Anika Gupta, Katie Blouin, and Samantha Gold

AI isn’t coming. It’s already here and small business owners are using it right now to move faster, stay lean, and compete smarter. In “AI in the Real World,” Ladies Who Launch brought together founders Katie Blouin and Samantha Gold, alongside AI product leader Anika Gupta, to show exactly how that’s happening. From AI-powered PR systems and wholesale outreach to workflow automation and customer insights, this session breaks down how real businesses are using tools like ChatGPT, Claude, and Zapier to get more done without building massive teams. Across the conversation, speakers also name-dropped 20+ AI tools they actively use (and recommend!), giving founders a practical starting point to build their own stack.

The big takeaway? AI is a force multiplier, not a magic button. The founders who win are the ones experimenting, building systems, and treating AI like a true teammate. Think less “one-off prompts,” more repeatable workflows that actually run your business. If you’ve been wondering where AI fits into your day-to-day, this is your starting point and your permission slip to dive in.

Companion PDF - Founder Favorites: Recommended AI Tools for Small Businesses