The Perfect Launch: Sell More With Amazon
Air Date: October 3, 2023
Join Ladies Who Launch and Amazon’s Small Business Partnership team to learn the five programs that Amazon sellers utilized in the first 90 days of launch to attain healthy levels of sales growth over time. Amazon data scientists have found that sellers who have successfully achieved the Perfect Launch are 5.2x more likely to generate $100K in first-year revenue than other sellers. Learn from Abby Malchow, Amazon’s Manager of Small Business Partnerships, who will share information on the resources and programs Amazon has to help enable your small business success!
Learning Objectives:
Understanding the critical role of protecting your intellectual property
Leveraging our network of fulfillment to provide a seamless customer experience
Enhancing your product listings through A+ content
Engaging in automated pricing to automatically compete against the competition
Launching advertisement campaigns to extend your reach
Speakers
Abby Malchow
Manager of Small Business Partnerships, Amazon
Abby Malchow is a Manager of Small Business Partnerships at Amazon where she develops and manages partnerships that help drive success for early-stage entrepreneurs and small businesses through delivering programs and investments that support their continued growth.
Abby joined Amazon in December 2018 and during her tenure she has remained focused on enabling the success of entrepreneurs, small businesses, and underserved businesses through various roles, programs, and initiatives to include creating the Military Entrepreneurship Program and supporting the launch of Amazon’s Supplier Diversity Program. Prior to joining Amazon, Abby worked at Intel Corporation and is a retired U.S. Navy Chief and combat veteran, serving more than 20 years in the military.